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Loft Premium Hair

HARD WATER WELLNESS® SHAMPOO

HARD WATER WELLNESS® SHAMPOO

Regular price $16.00 USD
Regular price Sale price $16.00 USD
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The perfect defense against dull, dry, discolored, damaged locks caused by malicious minerals hiding in your water, this 100% vegan super shampoo boasts top-notch cleansing capabilities without harsh chemicals or sulfates and features the sweetly scented aroma of Orange Dreamsicle that will blast you back to your youth.

why you need it

  • preserves the health and vibrancy of hair exposed to hard or softened water
  • removes and protects against waterborne elements that dry, damage and discolor hair
  • nourishes and protects every strand of hair
  • especially beneficial for frequently shampooed hair

key benefits

  • an exclusive sulfate-free, multifunctional surfactant technology delivers the most gentle, yet powerfully effective, shampoo
  • prevents discoloration caused by iron and copper
  • infuses vital moisture for radiant shine and maximum manageability
  • formulated without sulfates, parabens, gluten, and no sodium chloride (salt) added

key ingredients and their benefits

  • Antioxidant Pro Vitamin B5 (Panthenol): Helps protect against the damaging effects of the environment including air,
  • UV rays and water. Also penetrates hair’s cortex to increase moisture retention.
  • Allantoin: Protects scalp and prevents irritation and inflammation.
  • Flax Protein: A new and superior plant protein that conditions while leaving a remarkable smooth, silky feel. Provides moisture binding properties and creates a barrier that protects against external pollutants while retaining natural oils and moisture.
  • Malibu C® Exclusive Wellness Shampoo Complex: 100% vegan. Derived from Coconut; no animal-derivatives. Pure and clear formula contains no colorants or harsh ingredients. Sulfate-free cleansing agents originate from a multi-functional mild surfactant technology that offers foam-boosting properties and is much gentler than traditional sodium laurel sulfate-based shampoo formulas to help prevent dryness and scalp irritation.
  • Rice Protein: Unique, this vegetable protein enhances the manageability and body of hair. Smoothes hair cuticle; improves gloss and texture while providing a protective barrier on damaged, oxidized hair.

ECO-FRIENDLY

Cruelty Free

VEGAN

PLANT BASE

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