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Loft Premium Hair

HARD WATER WELLNESS CONDITIONER

HARD WATER WELLNESS CONDITIONER

Regular price $16.00 USD
Regular price Sale price $16.00 USD
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Preserve the health of your tresses with this 100% vegan super-charged conditioner that plays defense against waterborne elements that dry, damage and discolor hair while infusing vital moisture back into troubled tresses with total wellness ingredients that strengthen hair from roots to ends. Don’t let malicious minerals and other elements in your shower suck the life out of your locks.

why you need it

  • preserves the health and vibrancy of hair exposed to hard or softened water
  • shields hair from waterborne elements that dry, damage and discolor hair
  • improves comb-through for rough, dry hair
  • moisturizes and strengthens hair
  • nourishes and protects every strand of hair for radiant shine and peak performance

key benefits

  • exclusive 100% Vegan formula is especially effective for daily use
  • infuses vital moisture for radiant shine and maximum manageability
  • plant-derived proteins strengthen integrity of hair
  • formulated without sulfates, parabens, gluten, and no sodium chloride (salt) added

key ingredients and their benefits

  • Antioxidant Pro Vitamin B5 (Panthenol): Helps protect against the damaging effects of the environment including air,
  • UV rays and water. Also penetrates hair’s cortex to increase moisture retention.
  • Allantoin: Protects scalp and prevents irritation and inflammation.
  • Flax Protein: A new and superior plant protein that conditions while leaving a remarkable smooth, silky feel. Provides moisture binding properties and creates a barrier that protects against external pollutants while retaining natural oils and moisture.
  • Rice Protein: Unique, this vegetable protein enhances the manageability and body of hair. Smoothes hair cuticle; improves gloss and texture while providing a protective barrier on damaged, oxidized hair.
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